About
Even the best organizations need a little glow-up every once in awhile.
Who
At Brightstocking, we help non-profits, community organizations, and mission-driven companies create websites, digital strategies, and designs that work.
You’re here because you need more than just a good-looking website—you need one that connects with your audience, helps achieve your goals, and grows your impact.
We’re Ashley Trexler and Beegee Tolpa, and together, we bring a balance of strategy, creativity, and real-world results. Ashley digs deep into the data, fine-tuning your copy, SEO, and marketing strategy to reach the right people at the right time. Beegee translates your vision into creative, functional designs that make your audience want to engage with you.
Ashley Trexler, Strategy
Beegee Tolpa, Design
What
Our approach is simple: we build websites and strategies that don’t just look good, they work.
We know you want to make a difference, and we’re here to help you do that by ensuring your digital and print presence is effective, user-friendly, and scalable. Here’s how we do it:
Website Development
We build clean, user-friendly websites that help you connect with your audience. Whether it’s a full site overhaul or a new build from scratch, we ensure everything is streamlined to fit your needs.
Digital Strategy
Marketing isn’t just about traffic—it’s about getting the right traffic. We create strategies that target the people who care about what you do, making sure your digital presence supports your mission.
Branding
Whether it’s refreshing your brand or building it from scratch, we create visuals that resonate with your audience. From logos to full brand overhauls, we make sure your brand tells the right story.
Design
From brochures to website pages, we create designs that not only look great but also communicate your mission clearly. We ensure that every visual element reflects your brand and resonates with your audience.
Copywriting
We craft clear, compelling content that speaks to your audience and drives engagement. Whether it's for websites, emails, or marketing materials, our copy is designed to connect, inspire, and convert.
SEO
We take a targeted approach to SEO, helping your website rank higher and attract the right audience. Through strategic keyword research and optimization, we ensure that your content reaches people when and where it matters most.
Lead Funnels
We design and implement lead generation funnels that guide visitors from awareness to conversion. By combining strategy with automation, we help you capture, nurture, and convert leads efficiently.
Consulting
We offer tailored strategy review services to help you develop effective digital strategies, optimize your online presence, and reach your goals. With our guidance, you’ll have a roadmap for growth that fits your unique needs.
Why
Because we get results. We’ve helped organizations streamline their online presence, optimize their digital strategy, and connect with the right people. You’re not just hiring us to build a website or brochure—you’re hiring us to help you make a difference.
Let’s create something that works.
More About Ashley & Beegee
ASHLEY TREXLER
Strategy Director
- What I Do: The techy stuff everyone hates: site infrastructure, lead gen, SEO, analytics, copywriting
- How I Got Into This: I discovered a knack and love for online writing in 2012 and rounded out my skillset by hounding top SEO and website experts until they taught me what they know.
- Places I've worked: Nope, I've always been self-employed (well, except for that one year where I traveled around the world recruiting J1 visa students)
- Clients I've worked with: The Washington Post, CBC, Niche Pursuits, Smart Blogger, Chamber of Commerce, SCORE, Conversations About Death
- My Superpower: Strategizing website development from "neat idea!" to "wow, it's real!". Going from big picture to specific plan of action is where I find my happy place.
- What I'm not great at: Movie trivia and graphic design. Beegee kicks butt at both, to my everlasting relief.
- Weird Niches: Ivy League professors with product ideas and lead generation emails.
BEEGEE TOLPA
Creative Director
- What I do: Graphic design, website design, digital illustration and more
- How I got into this: I've been a freelance illustrator and designer for over a decade but it's more fun to work with a team. So here we are.
- Places I've worked: Microsoft, Hachette-Filipacchi, Nickelodeon, The Knot
- Clients I've worked with: Chronicle Books, Scholastic, NickJr, American Girl Magazine, The Wall Street Journal, Price Stern Sloan-Penguin, IBM, Geico, Family Fun Magazine, Parents Magazine, Tribal/BBD, Dutton Children's Books-Penguin
- My superpower: Taking a mediocre design and tweaking it until it's pretty and sparkly. Also, I never miss a deadline.
- What I'm not great at: All the stuff Ashley is good at. That's why we are such a good team. Chocolate and peanut butter.
- Weird niches: Artisanal soap branding and real estate postcards.
