Are You Facing These Common Challenges?
- Struggling to increase donations despite your meaningful mission
- Uncertain how to effectively grow membership and supporter engagement
- Lacking a coherent strategy across website, email, and social media
- Finding it difficult to translate your historical or cultural significance into donor support
- Needing to modernize fundraising approaches while honoring your narrative
Small to medium-sized historical societies, museums, cultural centers, and heritage organizations face unique challenges in today's digital landscape. You're tasked with preserving and sharing invaluable cultural treasures while competing for attention and support in an increasingly crowded digital world.
Hi, I'm Ashley
What if you had a custom-crafted roadmap for your entire public interaction ecosystem?
Imagine having an implementable step-by-step guide that illuminates every corner of your digital presence—from website architecture to email sequences, social media storytelling to donor conversion pathways. Not vague suggestions, but a crystal-clear strategic steps showing exactly how and when each element can orchestrate together to increase visitors, amplify donations, cultivate membership, and establish sustainable funding streams that honor your mission.
Your Non-Profit Growth Roadmap
$997 (100% Applicable to Future Work)
Your Growth Roadmap™ provides a detailed, bird's-eye view of your organization's journey to increased funding and engagement. This isn't just some basic plan—it's an in-depth report and action plan with clearly marked pathways that address:
Donor Journey Mapping
Identifying clear pathways from first engagement to recurring and legacy giving
Membership Strategy
Specific tactics to increase member acquisition and retention
Digital Framework
Techniques to translate your historical/cultural significance into compelling supporter narratives
Website Optimization Plan
Detailed recommendations for structure, content, and donation process improvements
Sample Email Nurture Sequences
Email funnel strategies to convert visitors to donors and donors to sustaining members
Social Media Content Calendar
Platform-specific strategies aligned with your unique historical/cultural assets
Giving Growth Path Analysis
Researched-based strategies for clearer fundraising efforts
Legacy Giving Program Development
Frameworks for establishing and growing planned giving
How The Process Works:
The purpose of this section is to provide an overview of your product. This could be an outline of chapters in your ebook, lessons in your course, modules in your coaching program etc. The reader should come away from this with a very clear idea of what they will get for their money.
Books a Discovery Call
Schedule a complimentary 30-minute consultation with Ashley, Brightstocking's founder and non-profit digital strategist, to discuss your organization's mission, challenges, and fundraising goals.
Complete the Comprehensive Assessment
You'll complete our specialized non-profit intake form, providing insights into your current digital assets, fundraising metrics, and organizational priorities.
Real-time Research
We conduct a thorough analysis of your entire digital ecosystem, benchmark against similar successful cultural/historical organizations, and identify your unique fundraising opportunities.
Roadmap Development
We create a cohesive plan that aligns your website, email communications, social media, and offline touchpoints into a seamless supporter experience designed to maximize giving.
Your Complete Roadmap
You'll receive a your custom strategy document (typically 30-40 pages) that illuminates viable pathways to growth. Each section reveals the interconnected landscape of opportunities across all channels—with implementation priorities, resource considerations, and projected outcomes that empower you to confidently navigate your organization's unique journey.
Navigation Session
We'll schedule a one-hour session to walk through your roadmap, highlight the most promising routes for your specific situation, and help you decide which paths to pursue first—with complete freedom to implement one recommendation, all of them, or none.
Why organizations
TRUST US
Hi, I'm Ashley Trexler
CEO & Digital Strategist | Brightstocking
Cultural and historical non-profits have unique assets that, when properly leveraged, create powerful emotional connections with supporters. Your organization holds stories, artifacts, and history that modern audiences crave—but translating these assets into digital engagement and financial support requires specialized expertise.
About Ashley & Brightstocking
Ashley Trexler, Founder & Strategy Director
Ashley crafts transformative digital strategies for cultural institutions that honor history while embracing innovation. With a multifaceted background spanning fundraising architecture, sponsorship development, strategic sales, and integrated print/digital campaigns, she brings a fresh perspective to digital storytelling and donor engagement.
Ashley's talent lies in her ability to distill complex organizational ecosystems into crystallized action plans for meaningful change. Where others become entangled in trends or overwhelmed by possibilities, Ashley cuts through noise to isolate the precise actions that will yield maximum impact for your organization.
Her expertise encompasses:
- Designing digital fundraising campaigns for museums and non-profits
- Crafting membership cultivation frameworks for cultural institutions
- Designing conversion-optimized digital experiences that amplify heritage narratives
- Orchestrating multi-touchpoint donor journeys across email, web, and social platforms
- Integrating traditional and digital channels for seamless supporter experiences
What distinguishes Ashley's approach is her ability to visualize the intricate web connecting your mission, audience, channels, and revenue streams—then translate that vision into precisely sequenced actions that transform potential into sustainable support.
Proven Results for Cultural & Historical Organizations
Ashley's strategic vision has translated into measurable impact for cultural and historical institutions:
- Achieved 60% Renewal Rate of Lapsed Memberships by the 3rd email of a 9-step re-engagement membership drive
- $250,000 in Legacy Giving Pledges secured within 6 months for a Bluffton 501(c)(3)
- Doubled Fundraiser Profits and achieved complete sellout using strategically designed Facebook advertising on a $250 budget
- Doubled Membership Growth for a Bluffton organization within 24 months
These aren't theoretical frameworks—they're real results achieved by organizations similar to yours, working with the same strategic roadmap approach we're offering.
The Transformative Power of Strategic Vision
What distinguishes our Growth Roadmap is its panoramic perspective combined with surgical precision. Rather than prescribing cookie-cutter solutions, we craft a comprehensive strategic vision that enables you to:
- Selectively implement high-impact initiatives that align with your mission
- Orchestrate your efforts across channels for maximum resonance
- Allocate resources strategically to breakthrough opportunities
- Visualize the connective tissue between seemingly disparate efforts
- Reference an enduring strategic framework as your organization evolves
Even if you activate just one strategic recommendation initially, you'll possess the complete integrated vision—ensuring that every tactical decision advances your overarching mission.
You always
Have Options
1.
Order Your Non-Profit Growth Roadmap $997
Receive your complete step-by-step roadmap with the freedom to implement any recommendations at your own pace—and if you choose to partner with us later, your roadmap fee applies to future work!
2.
Book Expert Implementation Support $250/hour
After your roadmap is complete, get hands-on help implementing specific elements with our team that specializes in cultural and historical non-profits.
3.
Full-Service Implementation Partnership
Let us handle the entire implementation of your roadmap with a customized package designed specifically for your organization's needs and budget constraints.