Success Stories

THE PROBLEM

Spending heavily on digital advertising but seeing limited returns

When a prominent Bluffton, SC nonprofit approached Ashley, they were spending heavily on digital advertising but seeing limited returns. They needed a fresh perspective on their digital strategy to better connect with their community.

After a thorough analysis of their analytics, Ashley identified that their broad-spectrum advertising approach was actually diluting their impact. The solution? A strategic pivot to focus on quality over quantity.

THE SOLUTION

A strategic pivot to focus on quality over quantity.

After a thorough analysis of their analytics, Ashley identified that their broad-spectrum advertising approach was actually diluting their impact. The solution? A strategic pivot to focus on quality over quantity, utilizing:

THE RESULTS

Users spent 144.49% more time engaging with content.

The results validated this approach dramatically. While overall traffic adjusted to more sustainable levels, engagement metrics soared. The average time users spent engaging with content increased by 144.49%, and engaged sessions per user doubled with a 101% improvement. Organic search traffic grew by 17.47%, indicating stronger authentic community interest. Membership growth is exceeding expectations and their community is thriving. 

THE QUESTION

How to build growth through SEO?

MSAM, a counseling organization with an established presence in Pennsylvania and New Jersey, had relocated to the Lowcountry of SC, and approached us with a clear goal: establish a stronger digital presence without relying on paid advertising. The focus was on building sustainable, organic growth through strategic SEO and content optimization.

THE PATH FORWARD

Trusted strategies

SEO Strategy

Analytics Optimization

Content Development

Multi-Platform Visibility

THE RESULTS

Healthy growth

The results validated this organic-first approach. Overall site traffic showed healthy growth, with organic search becoming the dominant traffic source, bringing in 2.6K new users (a 4.9% increase). More importantly, direct traffic surged by 36.8%, indicating growing brand recognition and repeat visitors.

THE TAKEAWAY

Success in Diversity

What makes this case particularly interesting is the diversification of search visibility. While Google remained the primary source, we saw significant growth across multiple search platforms: Bing (+40.2%), Yahoo (+28.6%), and DuckDuckGo (+16.7%). This multi-platform success demonstrates the effectiveness of our comprehensive SEO strategy.

THE DEAL

An annual event has its best-performing year with $200 in strategic marketing

A longtime event, the semi-annual Native Plant Sale takes place spring and fall. With only 6 weeks to develop a campaign strategy, we dove right in with a quick branding refresh. Then, we got to work on identifying the target audience and implemented a low-cost Facebook event promotion campaign. We also created an "remind me" email opt-in that allowed us to contact potential attendees the week prior and day of the event with reminders and information, while building a list for future use. 

THE RESULTS

The event sold out for the first time in its history.

For $200 and a couple hours of design time, the Native Plant Sale was, for the first time ever, a complete sellout.  Attendees were happy, profits were maximized, and a system was in place to ensure success in the fall.