UNDUPLICATED - Madison WI
Gib Clarke, a grant writer in Madison Wisconsin, came to us with one thing: a domain name. He needed everything. So we got to work with his branding, many iterations of logos, SEO research, etc.
We did a deep dive into Gib's competition and what was working (and not working) on their websites. After some strategizing, we created the path to move forward: Keywords, content, layout - all designed to help customers find Unduplicated online.
"They turned my clunky answers into a beautiful website."
"Beegee and Ashley designed my website from scratch. The process was simple: we discussed my business goals and what I hoped to achieve with the site, they asked some questions, and then they turned my clunky answers into a beautiful website.
Beegee tolerated my lack of design and tech savvy. I am very happy with the way the website looks and I truly love my logo.
Ashley’s writing is simultaneously expressive and concise. Ashley writes with SEO in mind, and the results have been fantastic – the site has risen from practically nowhere (the 20th page or so of Google results!) to the 3rd page in just a couple of months."
-gib clarke
The Breakdown
BRANDING
The challenge Brighstocking faced with Unduplicated was to create a logo that shows how every person utilizing healthcare is a distinct individual. We wanted this logo to be approachable, friendly and easy to read.
ITERATIONS
WEBSITE
Working with a healthcare consultant specializing in FQHCs, Brightstocking developed a streamlined website architecture that prioritized two key aspects: clear navigation and conversion optimization. The design strategy focused on two primary keywords to enhance search visibility, while maintaining an uncluttered layout that guided visitors toward specific action points. Each page was crafted with a clear purpose - from establishing expertise to facilitating contact - resulting in a website that efficiently moved prospects through the consultation funnel while establishing authority in the FQHC space.
WRITING AND SEO
In a specialized project targeting Federally Qualified Health Centers (FQHCs), Ashley demonstrated how deep industry research could transform technical healthcare content into engaging, SEO-optimized copy. By immersing herself in the FQHC ecosystem and understanding their unique challenges and language, she crafted content that resonated with both healthcare professionals and search engines. The results were striking – the client's website climbed from the 20th page of Google results to the 3rd page in just two months. This dramatic improvement in search visibility highlighted how sector-specific expertise, combined with strategic SEO copywriting, can help niche healthcare organizations cut through the digital noise and reach their target audience more effectively.