Case study:
Coastal Discovery Museum
This beloved Hilton Head SC museum was in need of a brand refresh to help showcase its intrinsic value and place in the community.
Nature, history and art all come together in this elegant, new yet classic look.
Showcasing a local treasure in its best light
The Coastal Discovery Museum is a Hilton Head institution that preserves the natural heritage and history of the Lowcountry. We worked with them on a museum brand refresh to better showcase their value to the community.
Our goal was simple: create a visual identity that captures how nature, history, and art come together at this special place. The result is an elegant brand refresh that honors their mission while giving them a more contemporary presence.
Four rebrands in one
The museum has a number of sub-brands. We found the visual through-line to make all these brands work together:
- Coastal Discovery Museum
- The Art Market at Historic Honey Horn
- The Hilton Head Island Farmers Market
- The Sea Turtle Protection Project
Everything their patrons see
- Signage
- Schedules
- Maps
- Stickers
- T-shirts
- Email headers
- Postcards
- Advertisements
- Posters
- Brochures.
Logos:
Before & After
Hilton Head Island Farmers Market
Sea Turtle Protection Project
The Honey Horn Art Market
Coastal Discovery Museum
What we did
brand refresh
We respected the museum's established community presence by evolving rather than replacing their identity. The refreshed logo incorporates blue tones that reflect the coastal environment and typography that echoes the arched branches of the property's live oak trees.
printed assets
We created a complete system of print materials that work together visually while serving different functions. Each piece now effectively communicates the museum's offerings with clarity and visual appeal.
marketing
We implemented practical systems to amplify the museum's reach:
Social Media Enhancement: We developed a content calendar and post templates that made it easier for staff to showcase their programs. This organized approach increased Facebook followers by 10% in the first quarter.
Membership Campaign: When the museum updated their membership structure, we created a 9-step communication plan using email, phone calls, and direct mail. By the third step, 46% of lapsed members had renewed—before any printed materials were even sent.
WHY WE LOVED THIS PROJECT
The Coastal Discovery Museum's commitment to education and conservation perfectly aligns with our mission to help purpose-driven organizations increase their impact. Seeing how our work enhanced their ability to connect with the community was deeply rewarding. This project exemplifies why we do what we do—helping remarkable organizations shine even brighter. coastaldiscovery.org
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