Case study:
Colleton River Collegiate Charity Golf Tournament
The Colleton River Collegiate had been running and raising money for local Beaufort & Jasper county charities for thirteen years. It was time for a brand refresh and website!
A new brand and website for a long-running event
We delivered a complete brand refresh and custom website with automated volunteer management.
Time from start to finish? Six weeks.
"They anticipated our needs and delivered an amazing product... meeting our timeline and budget."
-TOM EAGAN, Tournament Chairman
The tournament needed to:
- Create a professional brand identity that honored both Michigan State University and Colleton River Club
- Build its first-ever website and email marketing system
- Streamline volunteer onboarding to reduce administrative workload
- Provide sponsors and media with easy access to information
Four key strategies
- Worked with the board on a brand refresh
- Established a professional digital presence
- Automated volunteer onboarding & email registration
- Enhanced media coverage through easily accessible press materials
Everything their patrons see
- Logo
- Fonts
- Colors
- Visual identity
- Website design
- Email templates
- Google Workspace set-up
- And more!
What we did
brand refresh
Transformed pixelated stock elements into a polished professional badge-style logo that balances collegiate tradition with country club elegance.
website build
Built a digital hub that actively supports tournament operations with strategic use of white space, sponsor colors, and intuitive navigation.
AUTOMATED GROWTH
Integrated volunteer registration with email marketing and Google Sheets for real-time updates, eliminating hours of administrative work and manual data entry.
WHY WE LOVED THIS PROJECT
There's something incredibly satisfying about giving digital life to an established event that's been doing good work offline for years. The board trusted us with their vision as we blended the distinct identities of Colleton River Club and a Michigan State University into an independent brand.
The best part? Knowing our brand refresh work directly supports their charitable mission makes every click, signup, and sponsor that comes through the website feel like a "hole in one" for everyone involved. (sorry, couldn't resist)
Choose Your Next Adventure
You can't go wrong either way.
